THEO CHOCOLATE

Positioning | Purpose | Identity & Design

Revitalized Theo Chocolate’s brand by refining its purpose, simplifying its message, and creating a bold, consumer-focused identity to strengthen its premium market position.

Theo Chocolate has been making fair-trade, bean-to-bar chocolate since 2006, but as more competitors entered the market, they needed to stand out to keep growing.

We helped them define a clear brand purpose, build a structured brand framework, and create a distinct identity—so they could continue showing the world what high-quality chocolate is all about.

strategic input

  • online qualitative research study

  • consumer shop-a-longs

  • consumer segmentation and analysis

  • refinement of brand purpose and position — informing creative territories and visual identity

 

RESULT:

Six months after launch, they saw an 11% increase in grocery sales, outpacing and contributing to category growth during COVID-19, and a 20% increase in base velocities in both grocery and natural channels*.

*compared to the same period in 2019