PEPSI DIG IN

Social Strategy | Creative Content | Influencer Strategy | Partnership Management

 

championing black-owned restaurants through robust organic social storytelling content

In 2020, Pepsi created the Pepsi Dig In program with the express mission to give Black-owned restaurants the resources they need to build and grow. We provide support to overcome foundational challenges, resources for digital optimization, and programs to raise the visibility of Black-owned restaurants.

  • Creative brief writing

  • Insight Development

  • Community Management/ Engagement

  • Partnership Management

  • Influencer Strategy

Strategy inputs

result

a 41% YoY increase in organic social growth for the program in it 2024