hello.
Strategist by trade but I prefer not to be labeled.
Strategist by trade but I prefer not to be labeled.
Each year, Las Vegas's Consumer Electronics Show (CES) features technology and innovation with the capability to change the world. Our task was to take a newly introduced technology from CES 2017 and transform its intended usage into an idea that can help a brand extend into a different market.
We chose RightEye, eye-tracking technology and set out to create an early diagnostic tool that can be used in a classroom. Apple has a strong foothold in the American education system and with this position they have created an ecosystem to aid teachers. By creating an eye-tracking app, named Glimpse, that works with the classroom app we aimed to provide teachers and students with a tool that would catch possible characteristics of reading issues.
Team: Afia Boakye, Jessica Bagby, Ashley Glover, Jass Sosa
