Strategist by trade but I prefer not to be labeled.
Fairway Styles, a local online golf apparel retailer, was born out of the need for untraditional (and somewhat wacky-looking) golf clothes. As golf fashion has continued to evolve, an increase in trend-focused golf retailers has caused Fairway Styles to lose its competitive edge.
Decreased sales due to competition
Set Fairway Styles apart from other retailers in a way that is meaningful to the consumer
Fairway styles is the catalyst for unexpected cool
Team: Afia Boakye, Hunter Kelly, Melissa Jackson, Carly Harrison, Alex Robinson, Nick Koutris