Fairway Styles Deck.jpg

Task: Brand Building

Situation

Fairway Styles, a local online golf apparel retailer, was born out of the need for untraditional (and somewhat wacky-looking) golf clothes. As golf fashion has continued to evolve, an increase in trend-focused golf retailers has caused Fairway Styles to lose its competitive edge. 

Problem

Decreased sales due to competition

Objective

Set Fairway Styles apart from other retailers in a way that is meaningful to the consumer

Strategy

Fairway styles is the catalyst for unexpected cool

 

Team:  Afia Boakye,  Hunter Kelly, Melissa Jackson, Carly Harrison,  Alex Robinson, Nick Koutris